At its core, MergeMagician is based on three simple, yet very powerful concepts.  These three concepts drive the entire design of the program.

1. Publish/Subscribe - You configure publish/subscribe relationships between your branches.  The server-based MergeMagician daemon monitors your SCM repositories and automates your merges based on these branch relationships.
2. Collaborative Conflict Resolution - Frequent, automated merges will reduce merge conflicts, but can never eliminate them completely.  In situations where conflicts do arise, MergeMagician provides a powerful, yet simple web-based merging tool where multiple developers can work together to resolve the conflict.
3. Suspend/Resume - When a merge conflict occurs, the merge is automatically suspended awaiting conflict resolution.  The web-based conflict resolution component is tightly integrated into the suspend/resume workflow.  After all conflicts are resolved, the merge is resumed and completed.